Sprout Social’s blog covers social media strategies, best practices, case studies and industry trends. Like the other blog-based SMM learning resources on this list, the Sprout Social Blog offers a wealth of information on social media marketing. Sprout Social develops social media tools that help businesses and organisations manage their social media presence across multiple platforms. The inbound best practices, trends and strategies they discuss can also be applied to building a social media community and organically growing your followers. ![]() Most of HubSpot’s blog content focuses on attracting, engaging, and delighting customers through relevant and helpful content, rather than interrupting them with advertisements. HubSpot is a software company that provides a variety of marketing, sales, and customer service tools to help businesses grow.Īlthough primarily focused on inbound marketing, the HubSpot Marketing Blog is one of the most useful SMM learning resources for building a following. If you’ve been in the digital marketing industry for long enough, you’ve no doubt come across HubSpot or even read one of their blog articles. Buffer’s blog posts are well-written and informative, and often provide actionable advice that can help businesses and individuals improve their social media presence. They also cover a variety of social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. They regularly post content on a variety of topics related to social media, including best practices, tips and tricks, and case studies. Their blog is an excellent collection of SMM learning resources to help marketers of all levels learn about social media marketing. Whether you already manage a brand’s social media page or are looking to start a career in social media - we’ve compiled a list of the 10 best social media marketing resources in a variety of formats for you to start learning.īuffer is a software company that develops social media tools aimed at helping businesses grow an audience. Additionally, SMM can be a cost-effective way to promote your business. Managing your own social media presence allows you to have more control over your brand’s messaging and quickly respond to any customer inquiries or concerns. ![]() It can take the form of different activities, from creating or sharing content to running advertisements to engaging with customers on your feed or direct messages.īusinesses conduct SMM for a variety of reasons such as increasing brand awareness, driving website traffic, generating leads or improving customer loyalty. Social Media Marketing (SMM) is the process of using social media platforms to promote a product or service.
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